Hello Readers, so you were looking for The Importance Of Your Instagram Bio? If yes, You’re in the right place. In this article, I’ll discuss how your Instagram bio plays an important role in building a follower base. Bio is the only thing that a user notices first. Irrespective they’ve followed you or not. If they hadn’t followed you they might follow you by looking at the quality of bio you have. And if you are Instagrammer with less than 10000 followers than you might use Insta’s Bio-Link to get traffic on your site or whatever you want to promote. To learn more about the Importance of Bio in Instagram Profile stick to this article and have fun!
Good bio = Organic Follower
The thing is you need a good bio. Now, if a new follower is coming to see what your profile is all about and they see a bio and all it says is out now, stream my track, that is boring. That’s like every other emerging artist out there. You need to think about what makes you stand out. Now that you know the trick of using ads for out now posts, you can put in your bio whatever you want. You can really sell yourself. Sell the content that they are going to be seeing. That is why people follow you because they’re going to be following the content that you post.
You can either say a little bit about yourself, keep it quite literal and factual or you can put something quite quirky, funny or just something that is going to get people to want to follow and that is something that you’re just gonna have to come up with but you can actually fit a lot of text in the Instagram bio, just make sure the first couple of lines are the most enticing and attractive bit because there is a see more option and it is only the first two lines that are actually visible on mobile and desktop now. So the first two lines and then you can go into more detail at the bottom. The fourth mistake I see is not having interesting enough Instagram stories. That is mostly where the activity is on Instagram. People just go straight to the stories. I’m sure you are the same.
Bio comes first
You go to the stories first and then you go to the feed. The feed is usually just kind of aesthetically pleasing pictures or videos these days, but the stories are where the action really happens and where all the entertainment happens and if you don’t have entertaining stories, then people aren’t going to constantly watch them and you’ll go to the back of the queue. Have you noticed that Instagram doesn’t have chronological stories? It’s algorithm-based. It’s who you are viewing the most is what comes first or who gets the most engagement comes first.
So you need to be getting a huge amount of engagement in your stories. Now, to be honest at Burstimo, we made this mistake as well. We took a tip that said that every time you put up a new post on your feed, to get more engagement on it, post it on your stories. I don’t know if you’ve noticed, but we’ve stopped doing that as often and the reason for that is because if you just bombard your audience with stories which tell you to go and look at a new post, it just gets boring and our story views just plummeted. So what we’re concentrating on now is making sure every single story is adding value to people. It is not just a constant advert and you need to do the same.
So every single story you put up, you’ve got to think: is this something that people are going to remember and when they see that there is a little highlight there that says I’ve got a new story up, are people going to click it ’cause they want to see more? And to be honest, if you go too polished with your Instagram stories, it will stick out from the other content that the user is viewing because most of their friends will just post selfies and talking to camera stuff and you want your content to fit in with all of that so they consume it.
If it kind of just sticks out, people will just see it as an ad for you as an artist and just skip it. So don’t be afraid to be raw, unedited, it’s only up for 24 hours, what’s the worst that can happen? Now, if you want it to be up for more than 24 hours, you can have story highlights and I highly recommend using these. Make sure you’ve got the good cover art for each highlight and advertise it.
Get people to watch your highlights because that is a good display of your best content and what people are likely to see and that is my tip number five, which is making sure that your content is something that people want to see more of. You need to be able to build either a story or a theme on your Instagram stories which shows that you are going to be creating consistent content. So imagine one of your posts flies and it gets picked up by the algorithm. One of the hashtags is really helping you and on the discover section of Instagram, your post is coming up.
Do you want people to see it as just a one-off post, like it and disappear? Or do you want people to think: I want to see more of this content, let’s go to Instagram and see if there’s more of it. If there is, they will hit follow and then you’ve got another engaged follower. So just make sure you’re creating content that people want to see more of and it’s obvious that you’ve got this ongoing theme. And mistake number six is not engaging with the followers that you already have. It’s human nature to always want more so you always want more followers, you’re not satisfied.
Comment with a question
You have 1,000 followers and you dream of having 20,000. You get to 20,000 and you want 100,000. We’re never satisfied as human beings with what we have and don’t let that affect your Instagram strategy where you take your followers for granted. If someone replies with just an emoji, then reply back to them and say something about the content that they’re creating. Constantly show your audience that you are there in the comments section, reading every single one and when they see that you are doing that, they will feel appreciated.
They feel like if they take the time to comment on your posts, then they will know that you’ve read them and you might engage. Whereas if you’re not engaging with your comments and you’re just thinking I deserve all those comments because my content is fire, then people aren’t going to engage because it’s just going to be a boring comment section with no discussion.
And one tip is to reply with a question. So don’t just reply with some emojis or a statement that ends the conversation. If someone comments, come back with a question because that creates even more engagement and boosts you up the algorithm again and it’s amazing what happens when you ask someone a question. They want to talk to you. They want to voice their opinion on your feed and the more discussion you get, the higher the algorithm will place your account as something that people want to engage with. And mistake number seven follows on from that.
You’re not giving your audience something to engage with, you need to. Whether it’s using Instagram stories, whether it’s using polls, asking questions or doing it on your feed itself and asking questions or putting a mini blog post with your opinion on something. Give your audience something to engage with and I think the reason artists don’t do this is that they are afraid that nobody’s going to engage and they’re going to be embarrassed, but the truth is if these people didn’t engage, they’re worthless to you anyway, so don’t worry about people seeing that people aren’t engaging with your content because they’re not seeing the content anyway.
It really doesn’t matter, so it’s important to try and ask questions to your audience, voice your opinion and give them something to engage with. Don’t just be passive with your content because then your follows will be passive with you. And the final mistake is just not posting enough. You need to be posting at least daily and the reason for this is not algorithm related, although it probably will help the algorithm. The reason for it is it takes a while for people to build a rapport with you, to feel like they know you. If they just see one single post, then they don’t feel like they know you.
If they see you every single day, if they’re following your story, if they’re following your journey and they know a bit about you, they know your opinions and they can see that you are constantly engaging with people and get a feel for who you are, then that means that they will engage more with you because they almost feel like your friends because that’s what social media is. It is social by definition.
So they need to feel like they know you. They need to feel like if they saw you on the street, they’d know enough about you to go over and say hi. So constantly be posting, constantly be putting out content out there, especially on Instagram stories, ’cause that’s the most personable, it’s the rawest and you’re putting yourself out there as someone who can be engaged with. I hope this video’s been useful. If you want to see more of our content, then do subscribe, do comment down below because we practice what we preach and we will read it and we will respond and we’ll see you in the next video.