Give constant good quality content
Imagine having hundreds and hundreds of comments on every single post with people telling you how much they love the content, how much they love you and they like everything and they go and stream your music because that’s what you should be getting if you’ve got good quality music. So if you’re not getting that, you’re probably making one of these mistakes. The first mistake you’re probably making is you’re taking too much from your audience instead of giving.
You need to be giving constant good quality content to your audience in order to keep them engaged. Now, what I mean by this is imagine going to a profile and seeing all they’ve got is out now in capital letters and the down emojis and it’s a link to the Spotify to go and stream the track and then you look at the content and all it is is my next track is out now, out now, pre-save it here, on your stories it just says pre-save or stream my new track and it just gets boring.
All of the new potential followers aren’t going to follow to see that kind of content and your existing followers are just going to get bored by it. You need to be making consistent good quality content the people need to see more of and a hack for you is instead of having your out new posts on your feed, have them as an ad.
If required, Use Instagram ads
Now, if people have engaged with your content before, they won’t mind seeing an ad for your music. So what you do is go to the Facebook ad manager and I’ll put the link below of where you can get started with this and create a custom audience and the custom audience is going to consist of everyone who has engaged with your previous content and it will collect everyone who has engaged with your previous content and make that your audience so all of the good stuff goes on to your stories and goes on to your feed.
So when people are scrolling their Instagram timeline or looking through stories, they will get an ad that your music is out now. Now, there’s nothing wrong with an ad because obviously, they’ve engaged with your content before but what’s amazing about ads is that you only see a post or an Instagram story once. So the algorithm will not show the post again to that user if they’ve already seen it or engaged with it and the Instagram stories, they only last for 24 hours and you only watch them once and if you’ve got less than 10,000 followers, you can’t do a swipe uplink.
The best thing about ads is you can do a swipe up link and you can have a link from the post going to your Spotify. So that’s just amazing because that means that one, people can click the link and go and stream your track, you can’t do that without an ad, and secondly, the ad will be shown to them more than once. An ad can be up to four times on their timeline until they decide to act on it. So if they’re at work and it would be inappropriate to start listening to music, but they see your ad, it’s not wasted because they might see that ad again in the evening and there is a good time to listen to your new track. So get on the Facebook ad manager and start using ads.
Go for the targeted audience
The second mistake you’ve probably made is not attracting good quality followers and by that I mean you’ve might’ve followed and unfollowed to be able to get your followers up or you’ve DMed people asking for a follow. Now, think about it: if someone easily follows an account because they’ve been asked to or you’ve begged them in the DMs, they’re probably not a good quality follower. That means that they’ve followed you because you asked them to or because you followed them and they didn’t want you to unfollow, not because of the quality of your content or the quality of your music. So when you put up a new post, they’re probably not going to even see it because they’re following so many people ’cause they follow so easily and secondly, they never followed you for your good quality content in the first place, so they won’t even take notice of it.
So you would rather have one engaged follower who likes your content than 20 followers who aren’t engaged, so don’t obsess over the number of followers you have because that’s just an ego thing. That is vanity metrics. You want engaged followers, so don’t do techniques like following, unfollowing all of the time because you’ll just end up with less engaged followers. And even worse, if you’ve got say, 30,000 followers and no engagement, then the people who do follow you and do engage, won’t even see your post because the algorithm will see that those people aren’t engaging and won’t push out your track, won’t push out your post anymore.