Because I’m going to share exactly how the Instagram algorithm works and I’m also going to be share how you can use this knowledge through your advantage to reach more people, to increase your followers and engagement on Instagram.
How Instagram Engagement Algorithm Works:
One hour test by Instagram Algorithm:
Why is Instagram Comparing post in between:
Now this competition can get really fair of one of your Instagram Followers following three thousand other accounts than you’ve to compete with all of the other three thousand follower’s posts. That those accounts have posted recently to get to the top of their newsfeeds. Now, obviously, there is a workaround for this and that also depends on how the Instagram Algorithm works. So as I said how better your post performs is determined by the Instagram Algorithm by noticing how quickly you are getting the total engagement you get versus its reach.
Also Read: How to Boost Instagram Engagement in 2020
Engagement vs Reach:
So let’s say you publish a post and within one hour your post is introduced to five hundred people and it got two hundred total engagement which included likes, comments, shares, and saves and on the other hand, within one hour your competitors post also got introduced to five hundred people but it got only one hundred total engagement than your post is simply performing better soo Instagram algorithm thinks okay this post is really high quality and it needs to be shown to more and more people so your post will be shown to top of your follower’s newsfeeds.
Now once your post has performed better in terms of its engagement versus its reach than the Instagram algorithm thinks that post is getting likes, comments and saves by people than Instagram algorithm thinks this needs to be seen by more and more people because people seem to be liking this content, this seems to be quality content so Instagram simply increases its reach to more and more people.